In order to have a rational, logical discussion of ethics, a distinction needs to be drawn between ethics and taste. Ethics refers to issues of deception, or lying. Taste refers to issues involving blood, sex, violence and other aspects of life we do not want to see in our morning paper as we eat breakfast. Not everyone defines taste-ethics this way but I find it useful. Issues of taste can cause a few subscription cancellations and letters to the editor but they tend to evaporate in a few days. Ethics violations damage credibility and the effects can last for years. Once you damage your credibility, it is next to impossible to get it back.