Convergence ’10

Schedule of Events

Thursday, July 8

7 – 8AM	Registration
8 – 10AM	Journalism Today Panel: Where is journalism in 2010? What IS journalism in 2010? Panelists Joie Chen, from Branded News, Todd Baer, a freelancer for Al Jazeera, Stacia Deshishku, from CNN, Seth Siditsky, from the Newark Star-Ledger, Scott McKiernan from ZUMA Press, Tim Rasmussen from the Denver Post, and others will have an open conversation on where we are and where we're going.
10 – 10:30AM	Break and Exhibits
10:30 – 12PM	Final Cut Pro - Color: How to get the most out of Apple's Color application, lead by Prof. James Biddle of the University of Georgia, an Apple certified trainer.	Focus: What does it really mean to "shoot for the edit?" USA Today's Garrett Hubbard talks about how to conduct an interview, on your own, with impact, and then capture the visuals to tell a concise story.	Managing Multimedia Newsroom: The Nashua Telegraph's Damon Kiesow on work flow, problem solving and tools available to the newsroom managers of 2010.	Writing for Video: Todd Baer walks you through the process of building a script and storyline to help viewers understand complex situations efficiently.
12 – 1:30PM	Lunch and Exhibits
1:30 – 3PM	Final Cut Pro - Soundtrack How to get the most out of Apple's Soundtrack application, lead by Prof. James Biddle of the University of Georgia, an Apple certified trainer.	‘Freelancing’ — Use your Passion for Excellence and Success to the Max. Scott McKiernan, ZUMA Press	Free Cheap Tools: Everyone is on a budget, but here are ten free tools to help your workflow. Damon Kiesow	Stacy Pearsall — Charleston Center for Photography
3 – 3:30PM	Break and Exhibits
3:30 – 5PM	Edit Foundry - Trimming: Polish your video stories with trim editing and learn the logic behind it.	Marketing Your Business: You can create the content, but how do you let people know you can do it? Stanley Leary talks about finding and keeping clients.	Unleash the Studio in your Bag with on Camera Flash; presented by Bob Malish from Canon.	Maximizing Your Market: Solutions for marketing your still and multimedia work. Scott McKiernan.
5 – 6:30PM	Edit Foundry - Audio: Control your audio more tightly with sound keyframing	DSLR vs Video Camera: Which tool for what situation, lead by Garrett Hubbard of USA Today.	The Daily Video: Seth Siditsky of the Newark Star-Ledger will talk about how a daily documentary-style video can allow you or your staff to learn the medium while enhancing your storytelling power and building a foundation for longer-form pieces.	Coverage Decisions: When news breaks, how do you dispatch your resources? CNN's Stacia Deshishku presents.
6:30 – 7:30PM	Dinner Break
7:30 – 9:30PM	Registration Counts: co-sponsored by ASMP, workshop on registering yout images with the copyright office. The workshop is open to ASMP members and non-members. The workshop will outline, step-by-step, the ASMP Best Practices for Registering Your Photographs and each participant will set up a template to make future image registration easy. Prior to the workshop, go to the Electronic Copyright Office (eCO) web site (https://eco.copyright.gov/eService_enu/) and set up an online account. Participants need to bring a laptop and their eCO username and password to the workshop.

Friday, July 9

7 – 8AM	Registration
8 – 10AM	Bill Frakes will present on shooting video on DSLRs. Sponsored by Nikon
10 – 10:30AM	Break and Exhibits
10:30 – 12PM	Final Cut Pro - Compressor: How to get the most out of Apple's Compressor application, lead by Prof. James Biddle of the University of Georgia, an Apple certified trainer.	Navigating the Downturn: Panel discussion on where to turn when things have turned upside down, lead by Sean Elliot.	Going Mobile: Trends in mobile content creation and content delivery. Includes stats on video consumption, social networking, mobile platform adoption. Why we need to be paying attention to it and some examples of the challenge we are up against. (Foursquare, Yelp, Google, Apple....). Damon Kiesow	SEO for Video: You’ve made the video, you’ve posted it online, now how do you get people to find it? Syracuse University Professor Steven Masiclat on metadata.	Nikon Product Showcase
12 – 1:30PM	Lunch and Exhibits				Shoot-Out Editing
1:30 – 3PM	Final Cut Pro - Color: How to get the most out of Apple's Color application, lead by Prof. James Biddle of the University of Georgia, an Apple certified trainer.	Niche Market Journalism: As the "main stream media" dwindles to a trickle, where else can we tell stories? Joie Chen will talk about Branded News and targeting non-geographic communities.	Maximizing Results in Today's Market: ZUMA Press' Scott McKiernan on selling in the still and multimedia market	Third Screen as the First Screen: It started with television, then went to the desktop. Now, video is being consumed more and more on mobile devices; what does that mean for you? Syracuse University Professor Steven Masiclat looks at the transition.	Shoot-Out Editing
3 – 3:30PM	Break and Exhibits
3:30 – 5PM	Edit Foundry - Trimming: Polish your video stories with trim editing and learn the logic behind it.	Current Legal Issues on Covering the News. NPPA General Counsel Mickey Osterreicher will update you on access, privacy, contract law, the Federal Shield Law and other issues that photojournalists deal with on a daily basis. He will answer your questions and present an overview of the state of journalism today as seen through the eyes of this former photojournalist turned lawyer.	Selling Multimedia to Corporate Clients: You do more than stills; take those multimedia skills to the corporate world. Stanley Leary presents.	Forget the Reporter, Interview: USA Today's Garrett Hubbard talks about how to conduct an interview, on your own, with impact.	Shoot-Out Editing
5 – 6:30PM	Edit Foundry - Audio: Control your audio more tightly with sound keyframing.	DSLR vs Video Camera: Which tool for what situation, lead by Garrett Hubbard of USA Today	The Rule of Thirds for Business Practices: Starting out, moving on or trying to keep things afloat, Greg Smith talks about applying the rule of thirds to your business.	Organizing for Production: The Denver Post's Meghan Lyden talks about how she kept track of and produced the American Soldier package.
6:30 – 8PM	Dinner Break
8 – 11PM	Portfolio Reviews

Saturday, July 10

8 – 10AM	Craig Walker - American Soldier: An inside look at how this two-plus year long documentary unfolded. (Introduced by Tim Rasmussen)
10 – 10:30AM	Break and Exhibits
10:30 – 12PM	Edit Foundry: The Theory behind J and L cuts, with Shawn Montano.	The Self-Contained Story: Darren Durlach on letting stories tell themselves, connecting the viewer directly with your subjects.	Free Cheap Tools: Everyone is on a budget, but here are ten free tools to help your workflow. Damon Kiesow	Unleash the Studio in Your Bag with on Camera Flash, presented by Bob Malish from Canon
12 – 1:30PM	Lunch and Exhibits			Shoot-Out Judging
1:30 – 3PM	Final Cut Pro - Soundtrack How to get the most out of Apple's Soundtrack application, lead by Prof. James Biddle of the University of Georgia, an Apple certified trainer.	Marketing Your Business: You can create the content, but how do you let people know you can do it? Stanley Leary talks about finding and keeping clients	Going Mobile: Trends in mobile content creation and content delivery. Includes stats on video consumption, social networking, mobile platform adoption. Why we need to be paying attention to it and some examples of the challenge we are up against. (Foursquare, Yelp, Google, Apple....) Damon Kiesow	Shoot-Out Judging
3 – 3:30PM	Break and Exhibits
3:30 – 5PM	Sarah Bates and Warren Peper - Bringing TV into the Newspaper Newsroom	Get the Sound: Ernie Crisp Television Photographer of the Year Darren Durlach walks you through collecting great sound on the scene.	SEO for Video: You’ve made the video, you’ve posted it online, now how do you get people to find it? Syracuse University Professor Steven Masiclat on metadata.
5 – 6:30PM	The Pulitzer Team: Craig Walker, Tim Rasmusen and Meghan Lyden talk about how the Pulitzer winning project, American Soldier, came to be, evolved and was eventually assembled for online.
7 – 10PM	2010 Awards Reception