NPPA's 2012 Business Blitz Roadshow Coming To Four U.S. Cities

DURHAM, NC – NPPA today announced the2012 Business Blitz Roadshowfor visual journalists, with stops in four exciting cities beginning in July.

This year's Business Blitz will kick off outside of Boston in Waltham, MA, on July 13-14, 2012.

The next stop is in Austin, TX, on September 28-29. Then it's on to Chicago on October 19-20, and it wraps up in San Clemente, CA, on November 16-17.

“We heard great feedback from the Business Blitz workshop tour last year," NPPA executive director Mindy Hutchison said today.

"Blitz chairperson Matt Slaby has lined up an exciting group of experts for this year's stops, and I'm thrilled that we can continue to help photographers enhance their professionalism and to build their business models. This year we've expanded Business Blitz to include an additional evening event for the night before the all-day workshop. During the evening session we'll have a panel discussion on the state of the photojournalism industry, and a photography show featuring some of the top winners from NPPA's Best Of Photojournalism contest."

Partial funding for NPPA's Business Blitz Roadshow comes from distributions NPPA received from the Author's Coalition of America (ACA). These funds are to be used for furthering photographic industry education and advocacy. "We're thrilled that the ACA funds allow us to offer this low-cost workshop opportunity to photographers," Hutchison said.

"Business Blitz offers a concise, one-day event where freelancers and photographers considering that course can share an open dialogue with other successful freelancers, innovators, buyers and other experts," Slaby said. "It's about learning and the openness of these events really makes a difference."

The 2012 Business Blitz Roadshow will help photographers and students develop the fundamental building blocks for creating a sustainable business in a changing marketplace, Hutchison said. Lectures will build on basic business principles to address the challenges faced today by freelancers. Topics will cover methods for monetizing and negotiating new media projects, long-term legal and business considerations in the year 2012, and marketing methodology for reaching new clients. Hutchison says the subjects will be covered with a heavy sprinkling of business basics that were as relevant to Andrew Carnegie at the turn of the century as they are to entrepreneurial photojournalists 100 years later.

There's an exciting collection of speakers who will appear at the four different Business Blitz Roadshow stops in Massachusetts, Texas, Illinois, and California. Included in the line-up are Allen Murabayashi, CEO and co-founder of PhotoShelter; Alicia Wagner Calzada, media attorney and former photojournalist; Kevin Moloney, a freelance photographer and educator; Grover Sanschagrin, of PhotoShelter; Rich Clarkson, an NPPA past president and a freelance photojournalist who is the founder and director of Rich Clarkson & Associates; Matt Slaby, photographer and founding member of LUCEO Images; and Avi Gupta, an exhibiting artist and the director of photography for U.S. News & World Report.

The traveling evening roundtables will center on the topic "State of the Industry: Inspiration and Solutions," and will be moderated by Scott Mc Kiernan, a photojournalist who is the founder and CEO of ZUMA Press, Inc. Roundtable participants, who are industry professionals, will be announced soon.

"The business of being a photographer is not an easy one," Mc Kiernan said. "It never has been. My dad always said, 'Common sense is amazingly uncommon." Help, and solutions, have not always been obvious or shared. Never before has our industry needed more common sense and a helluva lot of business love. I hope the panels will help our fellow photographers to navigate the ever-changing terrain of today's business world. Join us and find out how to be a part of the solution."

Registration for the Business Blitz Roadshow is $20 for NPPA members, $25 for non-members. The Friday night events are $10 for members, $15 for non-members. Those who wish to register for both events, the cost is $25 for members, and $35 for non-members.

Pre-registration is required, andregistration is now openfor the Massachusetts event. Registration for the remainder of the Business Blitz Roadshow stops will be available soon, Hutchison said. For more information about the upcoming stops, online registration, and panelists, watch the NPPA Web site for additional announcements. Address any questions about Business Blitz Workshops by sending an eMail to[email protected]