DURHAM, NC (July 8, 2013) – Self employment is a growing trend and perhaps the only option for many photojournalists today. Branding and marketing are critical business practices which, when executed well, can mean the difference between making a reasonable living and leaving the profession.
In this five-part series, Deborah Pang Davis, will describe how branding and marketing work together, define important differences between the two, and offer proven tips and best practices to help drive your business forward.
Pang Davis is an Assistant Professor in the Multimedia Photography & Design Department at S.I. Newhouse School of Public Communications. She teaches typography; web, tablet, print and motion design in addition to marketing and branding for undergraduate and graduate students. She continues to design print and interactive solutions for photographers and other right-brained entrepreneurs through her private consulting practice.
Start here with Part One: Brand and Branding, Communicating You