Brand And Branding: Marketing Is Not A Dirty Word

DURHAM, NC (July 22, 2013) – In the next installment of her five-part series, Deb Pang Davis describes how marketing doesn't have to follow the "all about me" formulae used by many. She also offers useful tips on building a low cost visual identity and print promotion pieces that get attention without breaking the bank.  

Part One was Brand And Branding: Communicating You. In this NPPA series, Pang Davis will describe how branding and marketing work together, define important differences between the two, and offer proven tips and best practices to help drive your business forward. 

Self employment is a growing trend and perhaps the only option for many photojournalists today. Branding and marketing are critical business practices which, when executed well, can mean the difference between making a reasonable living and leaving the profession.  

Pang Davis is an Assistant Professor in the Multimedia Photography & Design Department at S.I. Newhouse School of Public Communications. She teaches typography; web, tablet, print and motion design in addition to marketing and branding for undergraduate and graduate students. She continues to design print and interactive solutions for photographers and other right-brained entrepreneurs through her private consulting practice.

Part Two, Marketing Is Not A Dirty Word, begins here.