Charles W.L. "Chip" Deale Named New NPPA Executive Director

Jan 13, 2014
Chip Deale, NPPA's new executive director, is a Certified Association Executive who brings to the organization 37 years of diverse executive-level experience with international and national non-profits, service on boards of directors, and recruiting and leading volunteers.
Chip Deale, NPPA's new executive director, is a Certified Association Executive who brings to the organization 37 years of diverse executive-level experience with international and national non-profits, service on boards of directors, and recruiting and leading volunteers.

DURHAM, NC (January 13, 2014) – Charles W.L. "Chip" Deale has been named the new executive director of the National Press Photographers Association, NPPA president Mike Borland announced today.

"I'm excited about having someone of Chip's caliber and background in the executive director position," Borland said. "There were more than 130 applicants for the job. From the start, Chip stood out from the crowd. His job will not be easy. We're expecting him to hit the ground running, especially since we have our Spring board meeting in just a few days."

Deale will meet with the board this coming weekend when they convene at the Grady School of Journalism and Mass Communications at the University of Georgia in Athens. 

"This is a time of change and transition in the world of visual journalism," Borland said. "I think with the people we have on the board, and now – with an experienced executive director in place – NPPA is poised to transition along with the world. Those of us who were involved in this search, we learned a lot in the process ... not just about hiring, but from the questions asked by candidates about some of the things we need to do in order to move NPPA forward. We plan to put that knowledge to use right away."

Deale is an accomplished Certified Association Executive (CAE) with 37 years of diverse executive-level experience with international and national non-profit organizations. When he was certified as a CAE at age 28, he became one of the youngest individuals to receive this recognition of professional excellence. He has been re-certified multiple times and currently holds the designation through 2015.

A graduate of George Washington University with a journalism and political science degree, Deale served on the board of directors of the American Society of Association Executives from 2006 to 2009, and on the board of the American Red Cross Central Virginia Chapter from 2005-2008. His areas of expertise include staff and financial management, leadership development, fundraising and events planning, and membership recruitment and retention. 

Before accepting his new NPPA post, Deale had been directing Society Relations for the CFA Institute in Charlottesville, VA. CFA is a global association of investment professionals with offices in Hong Kong, London, Brussels, and New York and 117,000 members in 134 countries, 500 employees, and a $230 million budget. He joined CFA in 1999, and during his years with CFA he managed budgets of up to $10.7 million with as many as 22 direct and indirect reports. 

Before CFA, Deale was a marketing and communications director for a masonry association in Virginia where he sustained membership renewal rates in excess of 90 percent (while generating net membership growth). He also planned and executed the organization's annual training programs.

Today Deale is spending his first day as NPPA's new executive director at the office in Durham, getting to know the staff and preparing for the board meeting. 

"One of the first things we want to do is to make the value of NPPA membership so clear, so compelling, that the membership as well as potential members find it indispensable," Deale told News Photographer magazine today. 

"We want to engage them so that when they look at our membership they say, 'Absolutely, this is worth the cost,' and it is immediately evident to them what the benefit of membership is. The benefit of membership is different than the features of membership, and we want to make sure that what we do here for members is not so much the things we do, but that they receive the benefits of what we do."

Deale also said that while he wants to make certain NPPA remains strong and a leader in its Advocacy efforts, he also wants to make sure that the organization strikes the proper balance between its history and its future. 

"NPPA has a legacy, its historical foundation ... but we need to make sure that we're not so bound by our history that we fail to keep a close eye on the future. With the legacy as our foundation, we need to do what's necessary to reinvigorate the organization so that we move it forward, striking that proper balance."

The search for a new executive director began in August 2013 when Mindy Hutchison announced her resignation, which would be effective on October 1. She moved to Guatemala to begin a Spanish language immersion program and to volunteer for NGOs and non-profits. Hutchison plans to live in Central or South America after finishing the Spanish program, she told NPPA's board.

Deale is married to Joanne Deale, and they've been married since 1989 and are coming up on their 25th wedding anniversary. Their daughter Patricia is working on a master's degree in special education, and she currently works in the special education field, and their daughter Caroline is a freshman at the University of Mary Washington.

Contact NPPA's new executive director via email at director@nppa.org, or by calling the office at +01.919.383.7246 ext. 14.