Marketing: Your Web site is your "Mothership"

Deb Pang Davis. Photo by Mike Davis
Deb Pang Davis. Photo by Mike Davis

DURHAM, NC (August 21, 2013) – In the next installment of her five-part series, Deb Pang Davis describes how your Web site is the “mothership” of your marketing platform. Ideally, it is at the center of your online branding and marketing efforts. Your Web site is where you want your audience to ultimately go to find out more about how you can solve their problems or help achieve their vision. 

In this third installment on Marketing for Photographers, Pang Davis shares tips to help make your Web site the nexus of your online marketing strategy, and it starts online here.

Part One,  Brand And Branding: Communicating You, starts here.

Part Two, Marketing Is Not A Dirty Word, begins here.

Part Three, Your Web Site Is Your "Mothership," begins here.

In this five-part NPPA series, Pang Davis will describe how branding and marketing work together, define important differences between the two, and offer proven tips and best practices to help drive your business forward. The author is an Assistant Professor in the Multimedia Photography & Design Department at S.I. Newhouse School of Public Communications where she teaches typography; Web, tablet, print and motion design. She also teaches marketing and branding for undergraduate and graduate students. Pang Davis continues to design print and interactive solutions for photographers and other right-brained entrepreneurs through her private consulting practice.