NPPA Refocuses Emphasis On Facebook Page
DURHAM, NC (September 10, 2013) – Last Friday the National Press Photographers Association terminated its public Facebook group, opting instead to focus its attention on the association's official Facebook page. Facebook Pages differ from Facebook Groups in a user's ability to post content. NPPA's official public page will allow followers to like and comment on items posted by the association.
In their decision, NPPA leaders acknowledged it was becoming increasingly difficult to keep the group free of "spam," advertising and solicitations. Since creating its Facebook presence several years ago, NPPA's mission was always to increase awareness of the association and the work of its members, focusing on contests, educational programs and advocacy efforts. Content and discussions in the group had slowly but surely diverged from that mission.
"We decided to focus our resources where they will do the most good," NPPA president Mike Borland said today, adding that he and other leaders agreed the page would be more inviting to members, students, prospective members, and others in the global visual journalism community.
The previous Facebook "group" will no longer be supported, NPPA executive director Mindy Hutchison said. A message on the group was setup to redirect members to the official page.
"Head over to the official NPPA page now and click 'Like' to get the latest news and important announcements directly from NPPA, the leader in visual journalism news and advocacy," Hutchison said. "Make sure you also turn on the 'get notifications' option to ensure new posts show up in your news feed."