Self Publishing: No Longer A Vanity Affair

The cover of "Carry Me Ohio" by photojournalist Matt Eich.
The cover of "Carry Me Ohio" by photojournalist Matt Eich.

By Heather Graulich

There was a time – not so very long ago – when the words “photo book” conjured images of a weighty coffee table tome, with a name like Henri Cartier-Bresson or Annie Leibovitz on the cover.

Say those words now and most people probably think of uploading the family vacation snaps to a mass-market print-on-demand website, tapping a few keys and in about a week receiving a cute little book of memories.

Indeed, the world of photo books has changed dramatically in a matter of just a few decades, from a rarified realm run by powerhouse publishers to a marketplace where literally anyone with a camera and computer can put images to paper.

But for the majority of professional photographers today, publishing books of their work is no longer a lifelong career dream most won’t reach – it’s a very real, active part of how they publicize their brand; yet another important tool in marketing themselves in an increasingly freelance-based industry.

In Part Two of her Three Part series, Heather Graulich explores how photographers are taking advantage of print-on-demand to self-publish books their audiences can hold. Read the entire article online here.