STORY SUMMARY: LET MITT BE MITT At town hall meetings, pancake breakfasts, television interviews, state fairs and campaign rallies, Republican presidential nominee Mitt Romney was the typical picture of presidency: no hair out of place, no wrinkles in his clothes, his spine was straight and his voice authoritative. However, he didnat seem to figure out how to make voters like him. People who personally knew Romney said he was warm and naturally friendly; however, when the cameras pointed in his direction that side of him disappeared and so did opportunities for genuine, illuminating moments. When a woman reportedly asked House Speaker John Boehner, "Can you make me love Mitt Romney?" he said, "No. . . . the American people probably aren't going to fall in love with Mitt Romney." In a last-ditch effort to raise Romneyas attraction with valuable groups like women and swing voters, his advisors decided to alet Mitt be Mitt.a He began to speak more about his family life, his role as a leader in the LDS church and would sometimes stray from the tightly scripted stump speech. Ultimately, Romneyas favorability rating climbed from a miserable 29 points after the Republican primaries to tie President Barack Obamaas numbers in the days before the general election, but it wasnat enough for victory. ROCKFORD, IL - MARCH 18: Republican presidential candidate, former Massachusetts Gov. Mitt Romney delivers remarks during a campaign stop at the Machine Shed Restaurant March 18, 2012 in Rockford, IL. Romney is campaigning in Illinois three days before that state?s primary elections March 21, when 54 GOP delegates are up for grabs. With Romney in the lead on delegates, fellow candidate, former Pennsylvania Sen. Rick Santorum continues to compete for the 1,444 necessary to secure the nomination before the last primary, in Utah on June 26.