SEPTEMBER 4, 2013
In part four of her five part series, Deb Pang Davis gives advice on how to blog your way to increased brand recognition. She covers the importance of content that satisfies your audience, gives tips on writing, design and managing the time commitment necessary to make your blog a marketing and branding asset. Also included are lists of helpful resources, examples of good blogs written by photographerswritten blogs, and online articles on writing blogs.
AUGUST 21, 2013
JULY 23, 2013
In the next installment of her 5 part series, Deb Pang Davis describes how marketing doesn't have to follow the "all about me" formula used by many. She also offers useful tips on building a low cost visual identity and print promotion pieces that get attention without breaking the bank.
JUNE 24, 2013
In her final installment on project funding, Heather Graulich talks with Kathleen Hennessy and Ken Light about how to tap into increasingly better funded nonprofit communications budgets.
MAY 7, 2013
Perhaps the single greatest dilemma all image-makers face is putting together a portfolio that is marketable and satisfies their "photographic soul". In this three part series, Jim Colton explores the many variables that go into creating the well-balanced portfolio.
APR 30, 2013
In part 2 of the three-part series on project funding, Heather Graulich, looks at how print-on-demand services are allowing more photographers to create quality books without the backing of traditional publishers.
APR 3, 2013
In part 1 of a three-part series on project funding, Heather Graulich examines recent successes in crowd-sourcing photography projects and offers tips from seasoned veterans using this recent funding innovation.
DEC 10, 2012
Wondering if the effort is worth the return? What are judges looking for? What do I need to do to optimize my entry? Is there a list of the major contests? Jim Colton, former Sports Illustrated photography editor, talks to fellow editors, contest judges and award winning photographers to get answers to these questions and more. Read more...